Pinterest is an interesting place. It’s one of the few platforms that you can use to get targeted traffic and make sales. I’ve been a member ever since you needed an invitation to get an account.
Julie Coffman, who creates and published low content books, has made a course about how publishers can use Pinterest to get sales for their books.
The title includes the word “publishers.” Julie herself creates low content books, and this course is perfect for them.
But in my opinion, it will work for a lot of nonfiction as well.
For fiction? Hm… it isn’t created for it, but then if you write fiction, and you’re in any way creative, I think you could make it work.
You should mainly get it if you publish low content products, though.
I have numerous courses about Pinterest. I love the place, and I’ve seen first-hand what it can do for traffic and sales.
Most of the courses today will use a combination of difficult strategies, like pinning to ten boards, ten times a day and then repin the most pinned and schedule those pins to other boards, and the first pins should be repinned again next week to another set of boards, and you should have boards for your pins only and other boards for other people’s pins and…
STOP!
If the above sounded difficult and like hard work, you’re right. And when things are complicated like that, there are two solutions:
That’s why those same courses will recommend using Tailwind or another tool to help schedule, pin, and repin after those complicated rules.
Tailwind is great. But complicated rules aren’t.
And that’s one of the things that makes Julie’s course different.
It’s simple!
I’ll get back to that in a moment.
The other thing that makes this course different is that it will make you think about your books in another way.
She tells you two things you should look for (and find) in your books and use those.
Those two things will help you make your pins go viral.
If you click this screenshot, you will see a larger version. This is what you’ll find inside the course right now, but Julie will add more modules if they are needed.
Right now there are 7 videos, 2 bonus videos, a PDF with slides, and a PDF with links to the resources Julie uses.
This video is 9 minutes and 42 seconds long, and, as you guessed, it’s an introduction to the course.
Julie will show you how she uses Pinterest to promote her books.
This really IS brand new. It’s the key that will unlock the Pinterest chest for you.
It’s simple and easy to do, once you know it.
What makes a great pin? This video gives you an overview of prize-worthy pins.
In this video you’ll get the theories and facts about pins, sizes, purposes, etc. This is knowledge you should have before you create a pin.
Julie has made an over-the-shoulder video where she creates a pin from a blank canvas. She uses PicMonkey here, but you can use Canva or similar services.
Frankly, I skipped this video first, because who wants to use PowerPoint to create graphic works? It turns out that it’s not that crazy at all. There is time-saving involved. So I recommend you watch it and see for yourself if this is a method you want to use.
I have Stencil. I bought lifetime access a while back, before it was called Stencil, in fact. It’s a good product, easy to use, but if you don’t have it, you still have the option of using PicMonkey, Canva, or PowerPoint to create your pins.
These services and programs are just the tools. Pick the one you like the best.
In the first bonus video, Julie shows you how you can use Pinterest even better, still without complicated strategies or the use of other software.
It’s a good and simple strategy.
I wondered while I watched Julie’s videos about making pins… How did she get those thumbnails of the books?
In this video, she shows how you can do it in two ways.
Quick and easy.
Julie explains things in a simple and clear way that is easy to understand.
In the over-the-shoulder videos, she’s coming up with designs on the fly. We get to see how she works and thinks.
There are no slurping coffee, sneezing, coughing, uhm’ing or other annoying stuff in the videos.
The sound is a bit weird on all the videos, like it’s recorded through a phone or something. But it’s not a real problem. I just though you should know.
Also, since the videos are hosted on Vimeo, you can’t speed them up or slow them down. That’s a bit annoying when you want to repeat what you just learned.
In one of the videos, she says that Pinterest recomments a certain size, and in another video she mentions another size. I did some digging to find out which was right, and found that both are. It’s the proportions that are important. You must make pins that are 2×3, whether that is 600 px x 900 px, 1000 px x 1500 px or something else. (Don’t make them too big, though.)
What did Julie say about the two things you must find in your books? Look it up in the companion PDF first. It might save you time so you don’t have to watch the video again.
Or take notes, of course. But I don’t know about you – even though I take notes, I miss things I find is important later one.
For those kind of things, the PDF will be a time-saver.
As in… what are the results? Will you sell more books?
Of course you can’t be sure, until you try. But it’s a fact that Pinterest is the social platform where the most people go to purchase things. They don’t go to Facebook to buy stuff. But they do go to Pinterest to look for special things to buy.
Follow the course, make the pins, and I’m pretty sure you’ll get results. I know that I’ll be using this myself for some of my nonfiction books, for my no content books, and I’ll also try a variation with my fiction books.
It’s available through the WarriorPlus platform right here:
