How to pick a niche or subcategory to sell in [3/4]

Did you try some searches yesterday?

I find it fun to do, but time consuming, though.

That’s why I prefer to let tools help me. Tools, that can give me an idea quickly about how popular, profitable, and easy a niche is to get into.

One of the first tools I used has helped me a lot. It’s not as precise as the one I’ll talk about tomorrow, but it’s still pretty good.

It can save you time, both during research, but also from not writing books about topics that won’t sell… or where the competition is too high.

I’m talking about Kindle Spy.

It’s a browser plugin, you install, click on, and then it takes you to Amazon’s bestseller list.

From there, you click into the categories that interests you, and when you find one, you click the browser icon again, and it will show you with red, yellow, or green lamps, how good a niche is.

Absolutely easy, and very fast.

It will also give you word clouds, which can help you come up with keywords and a title for your book.

I’m using KD Spy a lot, both to find fiction and nonfiction niches.

Check out the demo here

Ugh, not a great potential for isometric exercises:

turn on images to see this result

Three minutes every morning

I love to be productive. I hate to waste time. Even waiting for something a few seconds can drive me crazy.

So I’ve spent a lot of time and energy… finding out how to save time and energy and get more done.

One of those things takes me three minutes every morning. Those three minutes are so well-spent that I get a lot more writing done since I added that routine.

What is that thing I’m doing?

Learn about it on page 14

How to pick a niche or subcategory to sell in [2/4]

Today, we’re going to look at one way you can check if a category might be easy to break into.

Again, there are several ways to do this. This is how I do, when I don’t use a tool (more about tools later).

  1. First, I go to Amazon and pick “Kindle Store” in their search field.
  2. Then I would search for my topic. Let’s say that I knew anything about “isometric exercise” then I would type “isometric” into Amazon’s search field and wait for a second.
  3. If Amazon gives me possible keywords, I know that somebody is searching for “isometric” something, and Amazon will give me ideas for what they are after. Take a look at the list, and write down the relevant keywords for your search.
  4. Then check each of those that are relevant to you. In my case, I would check “isometric strength training”, “isometric exercise” and “isometric weight loss” and “isometric strength training program”.
  5. Then for each of these keywords, I would check:
    a. How many results they have (isometrics weight loss gives me 8)
    b. How well the first five results are ranking. You’ll have to click at each book and check their rank. If it’s a popular niche, the rank should be 20,000 or lower, preferable much lower.

The best you can find is keywords (topics) that have a low number of results, and a low rank, because that means that there’s a need that isn’t covered, and you can write a book here.

Like I said, there are plenty of other ways to do this manually. This is just a method I found worked for me, but nowadays I mostly use tools for this work, and I’ll tell you about them tomorrow.

Who’s going to kick your achoo?


But really, have you thought about that?

Being your own boss, whether it’s in your spare time or you’re full time going to become a writer, means that you’re the one to crack the whip.

That means that when you’re procrastinating… sorry, reordering your desk, it means that nobody will tell you to get to work.

When you start your favorite online game or check Facebook, nobody will yell “ARBEIT!” (means “work”) at you.

That is a big problem, whether you have one hour to write daily or 10 hours. Same problem.

What do you do about it?

You learn from my experience. I quit my job in June 1995 and I’ve been kicking my own donkey* ever since.

Get the details here

* That beast is also known under the name “domestic ass”.

How to avoid boring research

Don’t you just hate doing research?

Luckily, there are several ways you can avoid it:

  1. Wing it. Just write something. Who’s going to check your facts?
  2. Avoid it. Just write about what you know, and if you have holes in your knowledge, just skip those areas. Nobody will notice.
  3. Steal it. Just do a search and see who’s done the research you need, and then copy and paste.
  4. Outsource it. Hire someone to do the research for you. You might get cool facts if you pay for a quality researcher. Believe in your luck.
  5. Buy it done-for-you.

Of course, I was only joking about the three first ways on this list. You should neither wing it, avoid it, or steal it.

So what do you do, if you want to write a nonfiction book about self-esteem?

Outsourcing is a real possibility, but if you want it easier and cheaper, I have a great, ethical offer for you.

Get done-for-you self-esteem research here

Are you helping yourself?

One of my favorite quotes by Zig Ziglar is this one:

“You can have everything in life you want, if you will just help other people get what they want.”

Not only that… It feels good to help others. 🙂

So by helping others, you’re helping yourself in more than one way.

The question is now: How can you help others today?

How about solving a major problem like lack of self-esteem? This category is popular on Amazon for a good reason. It’s a problem many people have.

Now, there’s an easy way and a hard way to write such a book. The hard way is to do a lot of research and then write.

The easy way is to get this done-for-you self-esteem research.

Take a look here

Why fast is good

Yesterday, I read about an author who’d taken his time to write a novel… And somewhere between chapter 1 and chapter 30, his main character changed name from Mark to Anthony.


Because he’d written way too slowly. He’d forgotten who his hero was. He didn’t have all his backstory fresh in mind. He didn’t remember the color of his eyes. Even his name, he got wrong.

The author admitted that fast was better, because it keeps you in the flow. You know your characters. You remember details about them, and those are the tiny things that make them come to life.

If you want more tips about how to write and finish your stories faster, you should pick up the interview I made with Lynn Johnston. We call it “How to Finish Your Novel in 30 Days”, and you can use it any time of the year, not just November.

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