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Archive Monthly Archives: April 2017

Be human

Back in my childhood, when people still dreamed about visiting the moon, nonfiction books had to be written by experts.

The books had to be hard to understand, written with long sentences, and contain several hundred dusty pages.

Dull, boring!

Luckily, both for readers and writers, that trend has changed.

Today, readers appreciate human writers.

That leaves space for you and me to share our experiences in short and focused nonfiction books without the need to take a Ph.D. first.

Wanna know how to do it?

Check out the ‘Easiest Kindle Book Ever’ here http://malka.biz/easiest-kindle-books

#1 reason why people buy books

Recently, I read James Scott Bell’s book about marketing, and he told me something I didn’t know:

The number one reason why people buy a book is because somebody else told them about it.

It’s not your nice, genre-fitting cover (it comes later).

It’s not your intriguing description (later, too).

It’s the word of mouth.

So your number one need is a good book.

And when you have that, you can use a lever to push the snowball and start the roll that might start an avalanche.

That lever is one powerful sentence, constructed the right way.

Can you imagine how such a sentence can do wonders for your books?

You can add it to your signature in mails, where the right audience will feel intrigued and check out your books.

You can add it to forum signatures, and the same thing will happen.

You can use it as your social media tagline, and yes, guess what? That same thing will happen, but on a larger scale.

The question is not, whether or not that sentence will work.

The question is how you come up with it.

To help you do that, Beth Barany (novelist, creativity coach, teacher, and speaker for novelists) has made a course that with questions and action steps guides you there. She’s already had success with that course offline, and now she’s doing an expanded version online. That gives you the chance to go there, no matter where in the world you live.

The training takes place Wednesday, April 26, 5:30-7pm Pacific (8:30-10pm ET), and this is what you get:

  • More than two hours of training in video (MP4) and audio (MP3), so you can watch the training as many times as you need.
  • A PDF containing all the slides for handy referring back to specific points.
  • A transcript of the live training, which saves you time if you prefer to read rather than watch.
  • Cheat sheets and worksheets, which are always awesome and helpful, and they make it easier to take action.

Here’s the thing: You save money by buying now.

Yes, you get two huge advantages by getting in now:

  • Access to the live training while it’s live, so you can ask questions directly to Beth.
  • You save money, because you can buy it to the introductory price of only $27 ($37 after).

And yes, this method works both for fiction as for nonfiction writers ๐Ÿ™‚

Take a look and sign up here http://malka.im/authorbranding

Biggest problem with children’s books? Solved!

Unless you’re backed up by a big publishing house, writing children’s books causes one major obstacle:


I checked prices for illustrations. You can easily spend at least $20 per page. Often much more.

That is especially a problem for your first books, until the sales take off.

It’s easily to stop trying after two or three books that didn’t even sell enough to cover the price of the illustrations.

I know this problem has kept me from writing children’s books.

So when I heard that one of our latest members of the Skype group I’m in came out with a product that solved that problem, I was highly interested.

He shows (in videos and PDF) how you can create illustrations for free.

He also gives you a structure for your text that will make sure your book contains everything a good children’s book should.

And if you’re in doubt about how to set up your book on Amazon, it’s covered, too.

I think you’ll love this guide.

Click here to check the details http://malka.im/cheapchildrenspicturebooks

How to find thousands of targeted buyers

Low content products like:

  • Journals
  • Coloring Books
  • Planners
  • Card Decks

… are easy to create, but that’s only the first step. You can make them sell well, but you need another kind of marketing than if they’d been books full of text.

Amy Harrop and Debbie Drum have worked together on a tool that can show you where hungry buyers of low-content products gather.

With the brand-new Audience Finder tool they reveal:

  • Their exclusive software tool that instantly connects you with hundreds of sources and curated and categorized low content audiences.
  • The secrets to effectively marketing low content books and products the right way, with NO guesswork!
  • How to effectively reach countless targeted buyers in any niche/sub-niche – for ZERO cost!
  • How to tap into social media content for optimized promotion!
  • How to build an army of dedicated fans promoting your books, card decks and other products!

Audience Finder is on a special introductory price for a limited period of time!

You can learn more here: http://malka.im/audiencefinder

How you can help a writer in serious distress

One of my Skype group members has been very ill for a while now.

I didn’t know until a couple of weeks ago, when Bill Platt and Amy Harrop took initiative to help her.

You might know her. Her name is Debbie Miller, and she creates excellent products for adult coloring books. This is what Bill wrote earlier today:

In December, due to her illness, she lost her job and health insurance.

In the coming week, she is going under the knife to get a lung biopsy… And as you can imagine, she is scared to death… And worried about how she is going to keep her house, keep her car, and keep her dogs fed… With no family to support her, things are looking bleak…

Indeed. Things are looking bleak, and I feel really sorry for Debbie.

In all, 17 product creators have gathered products for Debbie. We don’t make any income from the sales. It all goes 100% to Debbie Miller.

You can make an awesome deal and help a fellow writer in serious distress: http://malka.im/debbiesale

This is what you get:

  • 36 training products that cover fiction, nonfiction, journals, coloring books, publishing, writing, book promotion and more.
  • More than $1,100 worth of products available that will help book authors grow their knowledge base and access to tools.
  • With three different price points, so everyone can participate.

Not one of the 17 product creators involved in this promotion are taking a single dime of profit.

Affiliates can request to earn 20% commission, but my guess is that most will promote it for free. I use an affiliate link here to track traffic, but I don’t make any commission. That would go against the purpose of this blowout sale.

There are only two upsells:

  1. One-Hour Coaching with Tony Norton


I finished a novel today ๐Ÿ˜€

It’s the first novel I’ve finished. All my other stories have been either short stories or novellas.

While writing it, I decided never to write a novel again, but now that I’m done, I’ve changed my mind.

I started this one in November as my NaNoWriMo project. Then I got ill. Twice. I kept writing my novel, but I didn’t want to add stress to my life, so I took it slowly.

“Le-at, le-at,” as we say here in Israel ๐Ÿ˜€

Before starting NaNoWriMo, I consulted my friend, prizewinning author and writing coach Lynn Johnston, and I did an interview with her. Not based on my questions, but based on questions I’d received from subscribers in emails. It’s a great preparation for NaNoWriMo and, of course, to any fiction writing projects.

Lynn has added a ton of bonuses to the interview. They are really helpful.

Take a look at what you get here http://malka.biz/finish-your-novel-in-30-days/

Aw, she gave me her teddy

Several times per day, my dog Nefnef turns into Nagnag. A shikoku is not a dog you can ever make obedient, but I still work on her behavior as much as I can.

In order to save my head from exploding, I’ve thus introduced fixed go-outside-to-pee times.

  • In the morning (after 6 am).
  • At 1pm
  • At 4pm (grand tour to the park)
  • Before bed (around 11pm)

Today, she started nagging 12:15 pm and I told her to stop. She went under the table with a huge sigh. 12:55 pm she emerged, grabbed her teddy, whimpered, and gave me her teddy.

Principles or not, she broke down the wall around my heart, and I took her outside.

How does a dog find out that trading works? She’s done it before, and I usually give in to her, when she does. I think it’s so sweet and so clever.

Anyway, I wanted to tell you that the price of Bart Hennin’s and Stuart Turnbull’s “Printable Profits Empire” is about to go up. They offered it at an introductory price until Monday at midnight EST.

In case you didn’t see my previous mail, it’s an ebook and video course that teaches how you can build your own, highly profitable business selling digital products on Etsy.

No – or almost no – writing necessary.

Bart sent me a copy of the mail he’d sent to his list, and it included a FAQ. I thought I would share it with you here. Other than that, I’ll invite you to check out the sales page. Like me, Bart doesn’t believe in blind copy, so you’ll see exactly what you get and none of the usual “this course it not”-BS.

Q Is this new course similar to any of your previous courses like Prints Make Profits or Your Etsy Profit Machine?

A No, this is a completely new business idea that we have never discussed before.

Q If lots of people buy your course won’t the business model become saturated?

A Absolutely not! As you know the course is about creating printables that you sell over and over again as electronic files (create once and profit many times) – we have chosen one of the biggest and most popular online (and offline) trends as the subject matter for your creations. This trend has been developing for years and is still growing exponentially and will continue to do so for a long long time.

Q Is this idea evergreen?

A Yes, very much so! – I feel this is as evergreen as you can get as this product is a consumable – your customers will always want more!

Q Can this be scaled?

A Definitely! – Just keep expanding your number of printables offered (we show you how) and keep building your loyal customer base! (all covered in the course).

Check it out here http://malka.im/printableprofits

* Sent to my money-online list and my Kindle writer list.

Red pen horror show

Did you know that I used to write for IDG Books Denmark?

Back in 2000, I had had two books published through other editing houses, when I contacted IDG Books. I had written a book about how to use WinZip.

I thought that book was the best-written book in the world.

Frankly, what could be wrong? It had the right structure, the right word choices, the right spelling and grammar…

And when the manuscript came back from the editor it was RED ALL OVER.

Guess what? My first draft wasn’t perfect after all ๐Ÿ˜€

I learned. I got better. For every book I wrote the number of red comments in the manuscript diminished.

I learned how to start a nonfiction chapter, what order to continue in, how to end a chapter, and hundreds of other small and big things.

Now, my passion is writing. I love it. I love to write nonfiction as well as fiction (and emails). I love to share my passion with others and help them get results.

That’s why I made a “write by numbers” book to help you write a nonfiction book, paragraph for paragraph.

Wanna see how I do it?

Click here for more details http://malka.biz/abracadabook/

What deal-breakers do you want?

It’s bad when a reader puts down a book. I know from own experience that I’ll never go back to that author again.

Can it be avoided?


You’ll have people who hate Stephen King or J.K. Rowling. You can’t please everyone.

But you can make it less likely that they put down your book by avoiding the deal-breakers.

Here’s a link to my Romance Deal Breakers http://malka.biz/romance-deal-breakers/

I’ve also written one for Cozy Mysteries, and I’m working on a new one for horror stories.

What else would you like to see me deal with? What genres/categories? Make sure to send me a mail about it.