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No need for a PhD

Did you realize that most printed nonfiction books were thick and written by experts for one reason?

The publishers.

They had to invest money in printing (not advertising, most of them wouldn’t even help you), so they wanted to be certain they didn’t lose money.

That choice wasn’t made by readers.

Readers love to get an answer to their problem without having to wade through hundreds of pages of difficult words.

They love to learn from a normal person, just like themselves, who’s solved the problem they have.

That gives non-experts a big chance, and if you check the books on Amazon, you’ll see that they often do pretty well.

No need for a PhD to write this kind of book.

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